This Is Who I am

“THIS IS WHO I AM”

My name is Yotam Monjack, welcome friends!

The purpose of what I do – what inspires me – is to bring to life the ideas and concepts of the individuals and clients that I work with.  It is the bringing to life of these concepts that gives me the highest form of fulfillment and I’d like to share with you my passion for design and a little about how it has shaped my life today. This is my blog, follow along and let’s share with the world what we learn together about the many elements of design.  You just might start to see the world differently like I did a few years ago.

As you may not know I am originally from Israel.  I moved to the United States in 2008, but I had been here before when I was 13 years old.  I visited New York for the first time then, and I was excited to witness and experience the Museum of Modern Art (MOMA) – something I always wanted to do.

During the museum tour my mother and I stopped at an exhibit of product and fan art that caught my eye and totally amazed me.  After that exhibit I wanted to see more, and I wanted learn more too, so after the tour we went across the street to the museum store where I could interact with some of the products they sold.  I remember playing with a tool and wanting to figure out how it worked without looking at the description of it.  I was completely lost in the experience – totally immersed in it – and from that moment my journey to become a designer would begin.

When I arrived in the United States in 2008 I was excited to start an entirely different and new chapter of my life.  I felt like I was handed this perfect opportunity to shape how I wanted my dream to look like, and I new I had the power to do so in a country full of opportunities.  Back in high school, while still in Israel, I had struggled because I suffered from a mild form of dyslexia.  My grades and classwork suffered a bit, but I was persistent and learned to overcome this obstacle, but when I arrived to the United States I faced an entirely new obstacle – study in English.

English is my second language and I was worried I might not understand the material, however, I quickly learned that graphic design was the perfect tool as it is a universal language able to span any language barrier.  I used design as a way to communicate my ideas with my classmates and my instructors, and I poured my heart and soul into my studies, which in the end helped me become a better communicator and a better English speaker.  As it turns out my fear of not speaking fluent English became the additional fuel behind my dedication to design, and I quickly worked my way to the top of my class and department as I stood out in the quality of my work.

I continually study design and work in this industry because it truly captivates me. There are so many elements and aspects behind graphic and industrial design that it is impossible to cover them all, but I hope to share with you some of the more important aspects I find to be useful in several ways.  I have devoted myself to the evolution of my skill and I continue to discover new concepts and tools within the industry. Of the important concepts I have discovered, one very important one stands out to me the most – design is a dialogue between the aesthetic and functionality.

How I manage this particular dialogue between the aesthetically pleasing and overall functionality calls upon more than just my creativity, but my understanding of design as well.  Aesthetics are important and designing a functional product is equally important, how I combine the two is at the heart of the challenge that I embrace as a designer. To me it is more than just a design – it is the experience that I have with the products I have brought to life, and understanding that dialogue is the first step.

Design is in everything we do and I invite you to join me as I investigate, even further, the ways in which design gives shape to the environment around us. Every other week check out my blog where I’ll provide you with great food for thought on the topics spanning many of the infinite elements and concepts behind the design in the food we eat, the buildings we walk past, and the tools we use everyday that make our lives a little more enjoyable.

Much love.

Yotam Monjack                                                                                                                                         10.31.2016